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Q Read Chapter: 6, Consumer Behavior. View Video Title: Short youtube newscast about AirBnB (8 minutes) or click on the video on the right Listen to Podcast Title: NPR "How I Built This Podcast" on AirBnB with founder Joe Gebbia (35 min). This podcast can also be found using almost any mobile phone podcast app and searching for "How I Built This". After finding the podcast scroll to the AirBnB episode that aired on October 17, 2016. 1. Using Figure 5.3, analyze the Consumer Decision Making process for AirBnB and how marketing strategy can influence the process at each step. For example step 1: Identify there is a problem; how can AirBnB help consumers learn that they have a problem staying in a hotel and should therefore consider staying in an AirBnB property? 2. PEST-C --What elements affect AirBnB marketing decision making?

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Marketing strategy is something which can always make a difference in the life of a marketer as well as a customer. This is because there can be better experiences gained by customers. There can be better margins of profits earned by marketers if the marketing strategy is effective.